NCOA – Who Moved Where?
Your address data accuracy is always a “moving” target. As many as 8% of households move each year*. We can help you track them down and maintain data accuracy, using NCOA. Keeping in touch with your customers, donors and members is critical to retaining the value of that relationship. You can reduce:- returned mail
- customer & donor churn and
- gaps in your relationship building communications
- Non-profit fundraisers
- Ecommerce
- Alumni Associations (Higher Education)
- Association Management
- Credit Unions
- Pension Plans
- Mail Service Providers
- Letter Shops
Mover & Pre-mover Data
Who’s Moving House? Sometimes referred to as mover and pre-mover signals, we provide Address-level intelligence based on household real estate activity, including new listings, active listings, sold properties, and historical trends. Another layer of information about households that can assist with signal-based marketing or used to enhance data improvement/enrichment initiatives. Available as a “matching flag” against existing data or as a subscription for access to all records in the continuously updating file of approximately 700,000 move/sold signals per year in Canada.Phone Validation – Will they answer?
Is it a valid phone number? Supplied phone numbers are matched against the current carrier routing data. Returned information includes line type (mobile, landline, VOIP) and whether it is a valid number.Email Validation – Will that email bounce?
Will it bounce? Supplied email addresses are tested against mail servers to see if the address exists. This identifies high risks of undeliverability and whether they are using a temporary service.Do-Not-Mail Suppression – Canadians who don’t want marketing mail
Get your message in the hands of those interested and don’t send communications to an unwelcoming mailbox. Do-Not-Mail Suppression includes national lists of individuals specifically opting out of marketing mail. Real-time processing allows you to remove these records before mailing, preventing complaints and negative feedback. Available as an option within Canadian NCOA or as a stand-alone module. Members of the CMA (Canadian Marketing Association) agree to suppress individuals from their mailings. If you are a member then this utility makes it easy to suppress these records before you send your mailing. More information at the CMA website – https://thecma.ca/resources/consumer-centre/get-less-print-mailEnhanced Deceased Suppression
iAddress™ helps organizations maintain cleaner, more accurate customer data through Enhanced Deceased Suppression. By leveraging trusted deceased records and advanced matching technology, the solution identifies and flags records belonging to individuals who are no longer living, even when information may be incomplete, outdated, or contain variations in name and address details. This helps reduce the risk of sending communications to deceased individuals, improves campaign accuracy, supports regulatory and compliance initiatives, and protects your organization’s reputation by enabling more respectful and responsible data management.
With Enhanced Deceased Suppression, you can maximize data quality while improving operational efficiency and customer trust.
Geocoding
Identify exactly where that address on the planet?
A “geocode” is defined as the latitude and longitude coordinates that can be added to an address record, adds value to your customer data.This geolocation data is used by marketers and analysts to as they craft demographic and geographic models of an audience and can guide delivery of marketing communications.A geocode can be used by these industries to deliver geographically targeted mail related to closures, construction events or legal notices:- governments
- utilities
- Telcos
- insurance companies
- the construction industry
- retail marketing agencies